The high-quality gaming content is crucial for any gambling platform as it plays a major role in attracting and retaining players. It is possible to integrate numerous games from the top slot machine manufacturers using the APIgrator solution.
The most important stage in the gambling project development is the selection and integration of gaming content. While selecting games for online casinos, operators should pay attention to the geographic reach of the platform, preferences and paying capacity of the target audience, quality of games, as well as popularity and relevance of content creator.
CASINO TARGET AUDIENCE
From the very beginning, you should take into account the fact that each online casino project needs an individual game content set, which has to meet the needs of the target audience.
It is important to analyze the location of your gambling resource, as it will help to understand which kinds of games are the most popular there. It will also help to choose the right gaming content as you will pay attention to specific game language, themes and storylines, as well as currencies support. The range of minimum/maximum bets and the availability of bonus games are also important to consider.
CASINO GAMES TYPES
Games selection depends on the type and sphere of casino activities: slots, card games, table games, live dealer games, lotteries, bets, etc.
If your casino focuses on slot machines, it is necessary to know their classification as they differ by the number of reels, jackpot types, availability of special features or bonus games, return to player percentage, etc.
Industry experts recommend providing a wide choice of various games on the gambling platform, so every player will be able to choose something suitable.
TOP SLOT GAMING COMPANIES IN 2020
There is a variety of gaming content manufacturers, so finding games for an online casino is not usually a problem. However, when choosing a game provider, pay attention to the company’s reputation, quality and mathematics of games, language support, gameplay possibilities, the position of games in various ratings from players and providers.
Apart from that, licenses and certificates from various gaming commissions are also crucial, as it is important to provide only qualified gaming content to your players. Here is a list of top 5 slot machine manufacturers and reliable gaming content providers that are the most popular among players all over the world.
1. Microgaming
Microgaming is a developer that has started working in casino game niche at the dawn of the Internet development. The company offers numerous slots and is also a founder of the live casino platform that provides an atmosphere of a land-based gambling venue. Its latest developments include innovative VR roulette based on virtual reality technology.
The company’s products are distinguished by high-quality graphics and sound, as well as engaging slots with unique storylines.
2. Endorphina
Endorphina is a Czech company that is using advanced technologies and successful world experience in game software development. Products are distinguished by high quality, functionality, reliability, and safety. Among the most popular company’s slots, there are Taboo, Satoshi’s Secret, and Durga.
3. Habanero
Habanero offers more than 100 exciting gaming slots, numerous board games, and platforms for virtual gambling clubs. The company’s slots attract players by high-quality animation, and the most popular slots are Zeus, Pool Shark, Gold Rush, and Sparta.
Habanero provides games in over 28 languages and any currency including crypto. The company adds new games every month and guarantees various RTP percentages per slot game.
4. GameArt
GameArt has been working in the gambling industry since 2013 and currently has offices in various countries. The company provides high-quality slot games as well as the gaming content for VLT and land-based casinos. GameArt develops HTML5 slots with multiple languages and numerous currencies.
5. Tom Horn
Tom Horn is a gaming content company that has released more than 70 games with various storylines related to ancient worlds, history, sports, adventures, animals, and magic. The gaming provider has been certified by various test operators and offers board game versions, including baccarat, American and European varieties of roulette, blackjack, and three-card poker.
CONCLUSION
The high-quality gaming content is crucial for any gambling platform as it plays a major role in attracting and retaining players. It is possible to integrate numerous games from the top slot machine manufacturers using the APIgrator solution. It is the unified protocol from Slotegrator that allows adding popular games to online casinos in a single integration session.
In Australia there are three major players in the slot machine industry. These are Aristocrat, IGT and Ainsworth. Aristocrat is the most predominant but IGT and Ainsworth do have quite a few games in pubs, clubs and and casinos.
Major Slot Machine Manufacturers
In the early 1990's there were several other brands such as Universal and Jubilee but these games have all but disappeared.
The Major Players
Aristocrat (www.aristocrat.com.au)
Founded in 1953 Aristocrat had perfect timing as pokies were legalized in New South Wales just 3 years later. The first machine to roll off the production lines was the Clubman which was followed by the Clubmaster a few years later.
In 1984 Aristocrat changed the face of gambling in Australia with the release of the first of what would become the modern day pokie. Today, their name is synonymous with pokies and their game library includes greats like Queen of the Nile, More Chilli and 5 Dragons.
IGT (www.igt.com.au)
While IGT was operating as a private company as far back as the 1950's it was in 1981 when International Game Technology went public and made a major move into the slot machine industry.

They are the number one game maker in the United States and are making inroads into the Australian market with great games such as Cleopatra and Major Money.
Ainsworth Game Technology (www.ainsworth.com.au)
Founded by 'Pokie King' Len Ainsworth in 1995 after leaving Aristocrat, Ainsworth Gaming has quickly become one of the top three game makers in Australia and is rapidly expanding around the world.
One of the trademarks of the Ainsworth games are their multi-level progressive jackpots with the Double Shot, Triple Shot and Quad Shot games being some of their most popular titles.
Other Game Makers
While the three listed above are the biggest and most prominent there are some other companies that have either been big in the past or are just started to make an impact. These companies are;
Casino Slot Machine Manufacturers
Konami
Once one of the top three, Konami pokies are now found less frequently. They entered the Aussie market in 1996 with popular games like Money in the Bank and Incan Pyramid.
Who Makes Slot Machines
Star Games / Shufflemaster / Bally
Three big names in the gaming machine industry have merged into on with Bally now being a big US slot machine maker looking to make inroads into the Australian market. Top games include Kelly's Fortune and Wold Mountain.
Top Slot Manufacturers
WMS Gaming
Founded by Harry Williams in 1943, WMS Gaming's pokies are now available in Australia. They even have a game development office in Sydney. Some of their top games are Zeus, Li'l Red and Jungle Wild.
Aruze Gaming
Aruze Gaming have been in the Australian pokie market since 1989. Their games are not as commonly found as they once were although the new G-Series and G-Deluxe games might signal a comeback.
Online Pokie Software Companies
Slot Machines For Sale
The companies above are the biggest in terms of offline pokies but they are not the big names when it comes to online games. See our Online Casino Software Companies article to find out about the companies that are the major players in online pokies software.